Get Started Get Started
Case Studies

Pioneer Property

Real Estate

Pioneer Property - Real Estate Reimagined

Pioneer Property is a renowned real estate consultancy firm based in Kolkata, with over 35 years of industry expertise. They offer personalized property buying and leasing solutions across residential and commercial sectors. The client approached DefineScreen with the goal of revamping their digital presence with a fast, scalable, and user-centric website that reflects their leadership in the real estate space.
  • Advanced Property Search with filters by location, type, budget, and availability
  • Dynamic Property Listings with image galleries, maps, and enquiry forms
  • CMS-Driven Blog to help with content marketing and SEO
  • Instant Enquiry & Callback Integration for lead capture
  • Admin Dashboard for property management and analytics
  • Fully Responsive & SEO Optimized
  • Name:Pioneer Property
  • Categories:Real Estate
  • Location:London
  • Technology:Laravel
  • Duration:6 months
Challenges

Challenges of this Case

  • Legacy System Migration: Their old website had outdated tech and poor UX, which impacted user engagement.
  • Property Search UX: Implementing advanced filters for users to find properties quickly and intuitively.
  • Content Management: The admin panel needed to be non-technical-friendly for dynamic content and property listings.
  • SEO & Speed Optimization: Ensuring lightning-fast performance and search engine visibility across metro markets.
  • Local Business & Amenity Mapping: Pioneer wanted each property listing to highlight its proximity to important local landmarks like hospitals, schools, parks, malls, and transport hubs. The goal was to provide a location-first experience for potential buyers and investors. This was particularly important for properties in and around New Town, Rajarhat, and Action Area zones, where development is booming but users may not be familiar with local facilities.
Approaches

Our excellence team approaches

  • Legacy System Migration: Their old website had outdated tech and poor UX, which impacted user engagement.
  • Property Search UX: Implementing advanced filters for users to find properties quickly and intuitively.
  • Content Management: The admin panel needed to be non-technical-friendly for dynamic content and property listings.
  • SEO & Speed Optimization: Ensuring lightning-fast performance and search engine visibility across metro markets.
  • Local Business & Amenity Mapping: Pioneer wanted each property listing to highlight its proximity to important local landmarks like hospitals, schools, parks, malls, and transport hubs. The goal was to provide a location-first experience for potential buyers and investors. This was particularly important for properties in and around New Town, Rajarhat, and Action Area zones, where development is booming but users may not be familiar with local facilities.
Final Result

Excellence in Our Service Final Results

  • The new website helped Pioneer Property boost their daily inquiries by over 60% within the first month of launch. With faster load times and intuitive navigation, users now find relevant properties more quickly, resulting in higher engagement and conversion rates.
  • The internal team also benefited from a streamlined content workflow, giving them full control without relying on developers.
    • Used by 20M+ users around the world

    Technology that’s made to last
    Designed to evolve

    Can You find Now

    Looking for the Best IT Business Solutions?

    get a Quote get a Quote