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Case Studies

AYT Online

E-Learning

AYT Online - PTE Education Platform

AYT Online is an advanced PTE (Pearson Test of English) preparation platform offering live coaching, unlimited mock tests, and expert-led training. DefineScreen was brought on board to design and develop a conversion-optimized educational platform with seamless mobile usability, rich course content, and integrated student support tools. The goal was to create a scalable platform that could support global learners while maintaining simplicity and accessibility.
  • Live Class Booking System with multiple coaching tiers
  • Unlimited AI Scored Mock Test Integration
  • Course Registration Forms with backend data routing
  • Section-wise breakdowns for PTE (Speaking, Writing, Reading, Listening)
  • Free Demo Class Registration Module
  • PTE Exam Corner with curated learning resources
  • Mobile-first responsive design with fast page loads
  • Name:AYT Online
  • Categories:E-Learning
  • Location:New York
  • Technology:Laravel
  • Duration:11 months
Challenges

Challenges of this Case

  • Building a flexible course structure that caters to various user needs, from individual coaching to crash courses.
  • Optimizing UX for mobile-first audiences in Australia, India, and beyond.
  • Handling high volumes of mock test submissions and AI scoring syncs efficiently.
  • Simplifying content-rich sections like PTE topics without overwhelming new users.
Approaches

Our excellence team approaches

  • Building a flexible course structure that caters to various user needs, from individual coaching to crash courses.
  • Optimizing UX for mobile-first audiences in Australia, India, and beyond.
  • Handling high volumes of mock test submissions and AI scoring syncs efficiently.
  • Simplifying content-rich sections like PTE topics without overwhelming new users.
Final Result

Excellence in Our Service Final Results

  • AYT Online saw a 50% increase in student enrollment within the first two months post-launch.
  • Free demo signups tripled due to clearer CTAs and a mobile-first funnel redesign.
  • Platform uptime and performance remained stable even during peak traffic, supporting hundreds of simultaneous mock test sessions.
  • Students praised the organized structure, faster access to materials, and seamless navigation between learning sections.
    • Used by 20M+ users around the world

    Technology that’s made to last
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